Intellectual Property Protection Policy
Effective Date: 17 April 2026
HACCO LTD (“Hacco”, “we”, “us”, or “our”) is committed to respecting and protecting intellectual property (“IP”) rights across our platform.
We aim to maintain a secure, trustworthy, and legally compliant environment for creators, designers, brands, and customers.
This policy is implemented in accordance with applicable UK intellectual property laws, including:
Trade Marks Act 1994
Copyright, Designs and Patents Act 1988
Patents Act 1977
Other applicable international intellectual property laws where relevant
1. Our Commitment to IP Rights
We take intellectual property protection seriously.
Where we receive a valid and properly supported infringement report, we will:
Review the complaint
Investigate the matter in good faith
Take appropriate action where necessary
This may include removal of listings, restriction of accounts, or further investigation.
2. Types of Intellectual Property
Intellectual property rights may include:
Trademarks
Distinctive names, logos, slogans, or symbols identifying a brand.
Copyright
Original creative works such as images, videos, text, artwork, and software.
Patents & Design Rights
Registered inventions, product designs, or technical innovations.
3. What Constitutes Infringement?
Examples of infringement may include:
Sale of counterfeit products
Unauthorised use of brand names, logos, or packaging
Use of copyrighted images or product descriptions without permission
Misrepresentation of products as affiliated with a brand
4. Who Can Submit a Report?
Reports may be submitted by:
The legal intellectual property rights holder
An authorised representative (with proof of authorisation)
A customer who has received suspected counterfeit goods
5. How to Report Infringement
Reports may be submitted via:
📧 Email: [email protected]
📄 IP Protection Form: (link to form)
Please include:
A detailed description of the alleged infringement
URLs, product IDs, screenshots, or listing references
Proof of ownership (e.g. trademark registration, copyright certificate, patent registration)
Comparison evidence showing alleged infringement
Contact details of the rights holder
Incomplete reports may delay investigation.
6. Good Faith Declaration
By submitting a report, you confirm that:
You are the rights holder or authorised to act on their behalf
The information provided is accurate and complete
The claim is made in good faith
You understand that submitting false or misleading claims may result in legal consequences
We reserve the right to share complaint details with the alleged infringer where appropriate.
7. Investigation & Enforcement
Upon receiving a valid complaint, we may:
Temporarily remove or restrict the content
Request additional documentation
Contact the supplier for clarification
Permanently remove infringing listings
Suspend or terminate accounts of repeat offenders
Investigation timeframes may vary depending on the complexity of the claim.
8. Counter-Notice Procedure
If a seller or supplier believes content was removed in error, they may submit a counter-notice including:
A detailed explanation
Supporting documentation
Confirmation that the use is authorised or lawful
We will review counter-notices in good faith. If a dispute cannot be resolved, the parties may need to pursue resolution through appropriate legal channels.
9. Repeat Infringer Policy
HACCO LTD operates a repeat infringer policy.
Accounts found to repeatedly or intentionally infringe intellectual property rights may be:
Restricted
Suspended
Permanently terminated
We reserve the right to refuse service to users who repeatedly violate IP rights.
10. Limitation of Liability
HACCO LTD sources products from independent third-party suppliers.
While we take reasonable steps to prevent infringement, we:
Rely on supplier representations
Do not manufacture all products listed
Cannot guarantee the absence of infringement without notice
We act promptly upon receiving properly documented complaints.
Nothing in this policy limits rights available under applicable law.
11. Governing Law
This Intellectual Property Protection Policy is governed by the laws of England and Wales.
Any disputes arising in connection with this policy shall be subject to the jurisdiction of the courts of England and Wales.
12. Contact
If you have questions regarding intellectual property matters:
HACCO LTD
128 City Road
London
EC1V 2NX
United Kingdom
